Glossary / Tracking

Internet speak

In-app browser

An in-app browser is the built-in browser that opens when you tap a link inside apps like Instagram or Facebook, instead of your phone's normal browser.

Also called: Instagram browser, webview, in-app web view

By Aulto · Last reviewed

Why is it a problem?

In-app browsers can block links from opening other apps, so a fan who taps "Spotify" may land on a web page instead of the Spotify app. They also aren't logged in to your other sites.

How can people get out of it?

The menu (••• or ⋮) in the in-app browser has an option to open the page in the phone's own browser.

Does it affect tracking?

It can. Some in-app browsers pass less information about where a visit came from.

Example

A fan taps a bio link on Instagram, taps Apple Music, and lands on a web page asking them to sign in, because the in-app browser didn't open the app.

Doing it with Aulto

When an Aulto page is opened inside Instagram, Facebook or similar apps, it shows a one-line tip to open it in the phone's browser so streaming buttons open the right app.

See how it works →

  • Deep link

    A deep link opens a specific screen inside an app, like a song in the Spotify app, instead of a web page.

  • Link in bio

    "Link in bio" means the clickable link on your Instagram profile, which is the main place a post can send people since captions don't have clickable links.

  • Smart link

    A smart link is one web address for a release that sends each listener to the streaming app they already use.

  • Attribution

    Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.

  • Click-through rate

    Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.

  • Conversion rate

    Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.

Turn every click and comment into a fan you can reach

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.

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