Glossary / Release

Industry terms

Smart link

A smart link is one web address for a release that sends each listener to the streaming app they already use.

Also called: music link, song link, landing page for music

By Aulto · Last reviewed

Your audience is split across apps. In India alone, people listen on Spotify, JioSaavn, YouTube Music, Apple Music, Amazon Music and more. One app's link loses everyone who uses another.

What does a smart link page show?

Usually the artwork, the title and a button for each streaming service. Good ones also tell you which services people chose and where they came from.

Where should you put it?

Everywhere you talk about the release: your link in bio, stories, YouTube descriptions, WhatsApp messages and email.

Example

An artist shares one aul.to link in a YouTube Short's description. Fans on Spotify and fans on JioSaavn both land on the song in their own app.

Doing it with Aulto

Aulto finds a release on the streaming services and builds the smart link page for you, with click counts by service and by where people came from.

See how it works →

Common questions

Is a smart link the same as a link in bio?

No. A smart link is for one release; a link in bio page collects all your links in one place.

  • Pre-save

    A pre-save lets a fan sign up for a song or album before it comes out, so it reaches them the moment it is released.

  • Link in bio

    "Link in bio" means the clickable link on your Instagram profile, which is the main place a post can send people since captions don't have clickable links.

  • UTM parameters

    UTM parameters are short tags added to the end of a link that tell your analytics where a click came from, such as Instagram, WhatsApp or an email.

  • DSP

    DSP (digital service provider) is the industry's name for streaming services and digital stores, like Spotify, JioSaavn, Apple Music and YouTube Music.

  • Cover art

    Cover art is the square image that represents a release on every streaming service, store and smart link page.

  • Drop

    A drop is a release that goes out at a set moment, like a new song, a merch line or a product, announced ahead so people show up at once.

Turn every click and comment into a fan you can reach

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.

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