Glossary / Tracking

Industry terms

Conversion rate

Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.

Also called: conversions, CVR

By Aulto · Last reviewed

How is it different from CTR?

CTR measures the click; conversion rate measures what happens after it. A page can get plenty of clicks and still convert badly.

How do you improve it?

Ask for one thing, make it obvious, keep the page fast on a phone, and remove steps. Every extra field or tap loses people.

Example

A pre-save page gets 800 visits and 200 sign-ups: a 25% conversion rate.

Doing it with Aulto

Aulto shows clicks and sign-ups by source for your pages, so you can see which posts bring people who actually convert.

See how it works →

  • Click-through rate

    Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.

  • Attribution

    Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.

  • Call to action

    A call to action (CTA) is the one specific thing you ask people to do next, like "Pre-save now" or "Comment RECIPE".

  • Deep link

    A deep link opens a specific screen inside an app, like a song in the Spotify app, instead of a web page.

  • In-app browser

    An in-app browser is the built-in browser that opens when you tap a link inside apps like Instagram or Facebook, instead of your phone's normal browser.

  • Landing page

    A landing page is a web page made for one action, like signing up, pre-saving or buying, that people land on from a link, ad or post.

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