Glossary / Tracking

Industry terms

Attribution

Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.

Also called: source tracking, marketing attribution

By Aulto · Last reviewed

Why is it hard?

People see you in many places before acting, and some apps strip the details of where a visit came from. Without help, much traffic shows up as "direct".

How do you get better attribution?

Use a different tagged link for each place you share, and look at sources over a few weeks, not one day.

Example

An artist tags their bio link, story link and WhatsApp link separately and learns WhatsApp brings fewer clicks but far more sign-ups.

Doing it with Aulto

Aulto records the source of every click and fan sign-up, and makes a UTM-tagged copy of your link for each place you share it.

See how it works →

  • UTM parameters

    UTM parameters are short tags added to the end of a link that tell your analytics where a click came from, such as Instagram, WhatsApp or an email.

  • Click-through rate

    Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.

  • Conversion rate

    Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.

  • Deep link

    A deep link opens a specific screen inside an app, like a song in the Spotify app, instead of a web page.

  • In-app browser

    An in-app browser is the built-in browser that opens when you tap a link inside apps like Instagram or Facebook, instead of your phone's normal browser.

  • Landing page

    A landing page is a web page made for one action, like signing up, pre-saving or buying, that people land on from a link, ad or post.

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