Glossary / Tracking

Industry terms

Deep link

A deep link opens a specific screen inside an app, like a song in the Spotify app, instead of a web page.

Also called: app link, universal link

By Aulto · Last reviewed

Fans are logged in to their streaming app, not the website. A link that opens the app lets them play and save in one tap; a web page often asks them to log in first.

Most often inside in-app browsers, like Instagram's, which can stop links from opening other apps.

Use links that point to the services' own addresses, which phones know to open in the app, and help people out of in-app browsers when needed.

Example

A fan taps a song link in a WhatsApp message and the song opens straight in their JioSaavn app, ready to play.

  • In-app browser

    An in-app browser is the built-in browser that opens when you tap a link inside apps like Instagram or Facebook, instead of your phone's normal browser.

  • Smart link

    A smart link is one web address for a release that sends each listener to the streaming app they already use.

  • Landing page

    A landing page is a web page made for one action, like signing up, pre-saving or buying, that people land on from a link, ad or post.

  • Attribution

    Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.

  • Click-through rate

    Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.

  • Conversion rate

    Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.

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