Industry terms

Landing page

A landing page is a web page made for one action, like signing up, pre-saving or buying, that people land on from a link, ad or post.

Also called: single-purpose page, campaign page

By Aulto · Last reviewed 23 Oct 2026

How is it different from a website homepage?

A homepage offers many paths. A landing page offers one, which makes it far more likely people take it.

A clear promise that matches the link people tapped, one button, fast loading on a phone and nothing to distract.

Its conversion rate: how many visitors did the one thing.

A workshop's Instagram ad leads to a page with the date, the price, three lines of detail and one Register button.

Aulto action pages are single-purpose pages for a sign-up, enquiry, RSVP or download, with every response in one place.

Conversion rate
Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.
Call to action
A call to action (CTA) is the one specific thing you ask people to do next, like "Pre-save now" or "Comment RECIPE".
Lead magnet
A lead magnet is something useful you give away, like a guide, preset or checklist, in exchange for someone's email, follow or contact details.
Attribution
Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.
Click-through rate
Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.
Deep link
A deep link opens a specific screen inside an app, like a song in the Spotify app, instead of a web page.

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.