Glossary / Creators

Internet speak

BTS

BTS, short for behind the scenes, is content that shows how something was made: the studio session, the shoot, the rehearsal, the mess before the finished post.

Also called: behind the scenes, behind-the-scenes content, BTS video

By Aulto · Last reviewed

Isn't BTS a band?

It is, and K-pop fans will read it that way. In creator speak, though, "BTS" in a caption almost always means behind the scenes. Context usually makes it clear.

Why does BTS content work?

It feels unpolished and personal, which makes people feel let in. Fans who have seen a song being written or a video being shot care more when the finished thing comes out.

What counts as BTS?

Phone clips from a recording session, a bloopers reel, the moodboard for a cover, setting up a stage, or a quick voice note about why a lyric changed. It rarely needs editing.

Example

A Bengaluru indie band posts a 20-second clip of the drummer recording the same fill twelve times, captioned "BTS from the new single", two weeks before release.

  • Snippet

    A snippet is a short clip of an unreleased song shared to build interest before release, usually 10 to 30 seconds of the catchiest part.

  • Rollout

    A rollout is the whole plan around a release, from the first tease to the follow-up weeks after it comes out.

  • Content pillar

    Content pillars are the three to five themes an account keeps coming back to, so followers know what to expect and the creator always knows what to post next.

  • Superfan

    A superfan is one of the small group of fans who do the most: they stream on repeat, buy merch and tickets, and bring other people in.

  • Algo

    "Algo" is short for algorithm, the ranking system that decides what a social app shows people, as in "the algo pushed my reel".

  • Banger

    A banger is a song that hits hard: loud, energetic and impossible not to move to. Calling a track a banger is high praise.

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