Internet speak

Rollout

A rollout is the whole plan around a release, from the first tease to the follow-up weeks after it comes out.

Also called: release rollout, album rollout, release campaign

By Aulto · Last reviewed 23 Oct 2026

What goes into a rollout?

Usually: a tease, an announcement with the date, a pre-save, snippets, release day itself, and a week or two of follow-ups like a video, a live session or a remix.

How long should a rollout be?

For a single, two to six weeks is common. Albums run longer, often with several singles before release.

What do people get wrong?

Spending everything on release day and going quiet after. Most listeners find a song in the weeks after release, through the things you keep posting.

Example

A four-week single rollout: tease in week 1, announcement and pre-save in week 2, snippets in week 3, release and video in week 4.

Doing it with Aulto

Aulto's free release planner lays out a rollout week by week from your release date.

See how it works →

Pre-save
A pre-save lets a fan sign up for a song or album before it comes out, so it reaches them the moment it is released.
Snippet
A snippet is a short clip of an unreleased song shared to build interest before release, usually 10 to 30 seconds of the catchiest part.
Drop
A drop is a release that goes out at a set moment, like a new song, a merch line or a product, announced ahead so people show up at once.
Release flow
A release flow is a set of messages sent automatically around a release: an announcement before it, a reminder the day before, an out-now message and a follow-up.
Cover art
Cover art is the square image that represents a release on every streaming service, store and smart link page.
Hook
A hook is the part of a song, or the first seconds of a video, built to grab attention and make people stay.

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