Glossary / Creators

Industry terms

Content pillar

Content pillars are the three to five themes an account keeps coming back to, so followers know what to expect and the creator always knows what to post next.

Also called: content pillars, content themes, content buckets

By Aulto · Last reviewed

Why have pillars at all?

People follow an account for a reason. Pillars keep you close to that reason, and they make planning easier: each idea fits one of a few buckets instead of starting from a blank page.

What do pillars look like for a musician?

Often something like: the music itself, behind the scenes, life and personality, and fans (reposts, duets, covers). A brand might use product, education, customers and the team.

Can you change them?

Yes. Look at which pillar people watch, save and share most, and give it more room. Drop the ones nobody responds to.

Example

A Kolkata singer-songwriter settles on four pillars: acoustic snippets, songwriting BTS, Kolkata street life and fan covers, and plans each week with one post from each.

  • Content calendar

    A content calendar is a plan of what you will post, where and when, laid out by date so posting becomes routine instead of a daily scramble.

  • BTS

    BTS, short for behind the scenes, is content that shows how something was made: the studio session, the shoot, the rehearsal, the mess before the finished post.

  • UGC

    UGC (user-generated content) is content made by customers or fans rather than the brand or artist, like reviews, unboxings or reels using a song.

  • Algo

    "Algo" is short for algorithm, the ranking system that decides what a social app shows people, as in "the algo pushed my reel".

  • Banger

    A banger is a song that hits hard: loud, energetic and impossible not to move to. Calling a track a banger is high praise.

  • Bop

    A bop is a catchy, feel-good song that's easy to like on first listen and hard to stop playing. It's casual praise, usually for pop.

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