Glossary / Brands

Industry terms

Promo pack

A promo pack is a bundle of files for press, playlists or partners, such as artwork, lyric sheets, audio, video and documents, shared together for one release or campaign.

Also called: press pack, promo kit, promo assets

By Aulto · Last reviewed

Who receives promo packs?

Journalists, playlist curators, radio, brand partners and anyone helping promote a release.

What's the risk?

Unreleased audio in a promo pack can leak. Many artists send it as a private stream rather than a downloadable file, and keep track of who opened it.

Example

Before release, a label sends ten music journalists one promo pack with the single, cover art, press photos and lyric sheet.

Doing it with Aulto

Vaulto promo packs use a private, code-verified link: recipients stream the audio and download everything else as one zip, and you see what was downloaded.

See how it works →

  • EPK

    An EPK (electronic press kit) is an artist's digital press pack: bio, photos, music, videos, press quotes and contacts in one place for media, promoters and brands.

  • Vaulto

    Vaulto is Aulto's private, code-protected way to share unreleased tracks, stems or masters: listeners verify their email with a one-time code, and the link expires when you say.

  • Crate

    In Vaulto, a crate is a private collection of tracks shared as one link, for collaborators or listeners, with versions kept together.

  • Barter collab

    A barter collab is a creator collaboration paid in products or services instead of money: the brand sends something, and the creator posts about it.

  • D2C

    D2C (direct to consumer) is a brand that sells straight to customers, usually through its own website and social media, instead of through shops or marketplaces.

  • Influencer marketing

    Influencer marketing is a brand working with creators to reach their audiences, paid in money, products or both.

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