Glossary / Brands

Industry terms

EPK

An EPK (electronic press kit) is an artist's digital press pack: bio, photos, music, videos, press quotes and contacts in one place for media, promoters and brands.

Also called: electronic press kit, press kit, artist press kit

By Aulto · Last reviewed

Who needs an EPK?

Anyone who wants press, gigs, festival slots or brand deals. Editors and promoters decide quickly; an EPK gives them everything at once.

What goes in it?

A short bio, high-resolution photos, your best two or three songs and videos, notable numbers or achievements, press quotes and how to contact you or your team.

Should an EPK be a PDF?

A web page or shared folder is easier to keep current. Whatever the format, keep it short and up to date.

Example

A band sends a festival booker one link with their bio, live video, photos, listener numbers and their manager's email.

Doing it with Aulto

Vaulto promo packs bundle artwork, lyric sheets, audio and video into one private, code-verified link, and show you what was downloaded.

See how it works →

  • Promo pack

    A promo pack is a bundle of files for press, playlists or partners, such as artwork, lyric sheets, audio, video and documents, shared together for one release or campaign.

  • Media kit

    A media kit is a creator's one- or two-page summary for brands: who they are, their audience, their reach and engagement, and past collaborations.

  • Vaulto

    Vaulto is Aulto's private, code-protected way to share unreleased tracks, stems or masters: listeners verify their email with a one-time code, and the link expires when you say.

  • Barter collab

    A barter collab is a creator collaboration paid in products or services instead of money: the brand sends something, and the creator posts about it.

  • D2C

    D2C (direct to consumer) is a brand that sells straight to customers, usually through its own website and social media, instead of through shops or marketplaces.

  • Influencer marketing

    Influencer marketing is a brand working with creators to reach their audiences, paid in money, products or both.

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