Glossary / Brands

Industry terms

Media kit

A media kit is a creator's one- or two-page summary for brands: who they are, their audience, their reach and engagement, and past collaborations.

Also called: creator media kit, influencer media kit

By Aulto · Last reviewed

What goes in a media kit?

A short intro, audience details (location, age, interests), recent reach and engagement, best-performing content, brands you've worked with and contact details. Prices often go in a separate rate card.

How current should it be?

Update the numbers every month or two. Brands notice old figures.

Does a small creator need one?

Yes. A clear media kit makes a small account look professional and makes a brand's decision easy.

Example

A Hyderabad food creator's media kit shows 70% of her audience is in Telangana and Andhra Pradesh, which wins her a local restaurant chain.

  • Rate card

    A rate card is a creator's price list for brand work, with a price for each format, like a reel, story or post, plus extras like usage rights.

  • Engagement rate

    Engagement rate is the share of people who interacted with your content (liked, commented, shared or saved) compared with how many followers you have or how many people saw it.

  • Barter collab

    A barter collab is a creator collaboration paid in products or services instead of money: the brand sends something, and the creator posts about it.

  • D2C

    D2C (direct to consumer) is a brand that sells straight to customers, usually through its own website and social media, instead of through shops or marketplaces.

  • EPK

    An EPK (electronic press kit) is an artist's digital press pack: bio, photos, music, videos, press quotes and contacts in one place for media, promoters and brands.

  • Influencer marketing

    Influencer marketing is a brand working with creators to reach their audiences, paid in money, products or both.

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