Glossary / Instagram

Industry terms

Reply Drop

Reply Drop is Aulto's Instagram comment-to-DM feature: when someone comments your keyword on a post, they get your message and link in their DMs instantly.

Also called: Instagram comment-to-DM, Insta DM automation

By Aulto · Last reviewed

What is Reply Drop for?

Instant interaction at the moment someone is interested. Instead of "link in bio", the person comments and the link arrives in their Insta DM while they are still on the post.

Who uses it?

Artists sending a new song or pre-save, creators sending recipes, guides and product links, and brands sending prices, discount codes and booking links.

How do you set it up?

Connect your Instagram professional account through Meta, choose a post, set a keyword and write the reply.

Example

@sendaulto ran Reply Drop on its own posts: comment META and the Meta setup guide lands in your DMs.

Doing it with Aulto

Reply Drop is part of Aulto. Connect Instagram, choose a post and a keyword, and write the message.

See how it works →

Common questions

Do I need a professional Instagram account?

Yes. Meta only allows messaging tools on creator and business accounts.

  • Comment-to-DM

    Comment-to-DM is when someone comments a keyword on an Instagram post and automatically receives a direct message with a link or reply.

  • Link pls

    "Link pls" is what people comment on a post when they want the link to something they've just seen.

  • Link in bio

    "Link in bio" means the clickable link on your Instagram profile, which is the main place a post can send people since captions don't have clickable links.

  • Auto-reply

    An auto-reply is a message sent automatically in response to a DM, comment or keyword, so people get an answer without waiting for someone to type it.

  • Carousel post

    A carousel post is an Instagram post with several photos or videos that people swipe through, up to 20 in one post.

  • Close Friends

    Close Friends is an Instagram list of people you choose; content shared to it is seen only by them and marked with a green badge.

Turn every click and comment into a fan you can reach

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.

Start free trial