Glossary / Tracking

Industry terms

QR code

A QR code is a square barcode that phones can scan with the camera to open a link, used to bring people from print or a screen to a page.

Also called: QR, scan code

By Aulto · Last reviewed

Where do QR codes work best?

Anywhere people can't click: posters, merch, album sleeves, gig screens, flyers and shop counters.

How do you make one work well?

Point it at a link you control, so you can change where it goes without reprinting. Leave a quiet margin around it, keep good contrast, and test it from the distance people will scan.

Example

A band projects a QR code between songs that opens their smart link, and adds it to the merch table sign.

Doing it with Aulto

Aulto's free QR code maker turns any link into a styled QR code, with your own image in the centre.

See how it works →

  • Short link

    A short link is a brief web address that forwards to a longer one, making it easier to share, type and track.

  • Smart link

    A smart link is one web address for a release that sends each listener to the streaming app they already use.

  • UTM parameters

    UTM parameters are short tags added to the end of a link that tell your analytics where a click came from, such as Instagram, WhatsApp or an email.

  • Attribution

    Attribution is working out where a click, sign-up or sale came from, so you know which post, channel or campaign actually worked.

  • Click-through rate

    Click-through rate (CTR) is the share of people who clicked a link out of everyone who saw it, written as a percentage.

  • Conversion rate

    Conversion rate is the share of people who did the thing you wanted, like pre-saving, signing up or buying, out of everyone who reached the page.

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