Glossary / Release

Internet speak

Out now

"Out now" is the release-day announcement that something can be listened to or bought right now, usually with a link to it.

Also called: OUT NOW, out everywhere, now streaming

By Aulto · Last reviewed

What makes an out-now post work?

One link that works for everyone. Followers use different apps, so a link to only one service loses the rest.

Is one post enough?

Rarely. Share it in your story, feed, bio, WhatsApp and email on the day, then again over the following week with a different angle each time.

Example

"OUT NOW everywhere. Tap the link in bio or comment SONG and we'll send it to you."

Doing it with Aulto

Share one Aulto smart link everywhere, and fans who pre-saved get an email with it automatically on release day.

See how it works →

  • Drop

    A drop is a release that goes out at a set moment, like a new song, a merch line or a product, announced ahead so people show up at once.

  • Smart link

    A smart link is one web address for a release that sends each listener to the streaming app they already use.

  • Link in bio

    "Link in bio" means the clickable link on your Instagram profile, which is the main place a post can send people since captions don't have clickable links.

  • Cover art

    Cover art is the square image that represents a release on every streaming service, store and smart link page.

  • Hook

    A hook is the part of a song, or the first seconds of a video, built to grab attention and make people stay.

  • Master recording

    The master recording is the final, released version of a recorded song, and whoever owns it owns the rights to that specific recording.

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