Glossary / Release

Internet speak

Drop

A drop is a release that goes out at a set moment, like a new song, a merch line or a product, announced ahead so people show up at once.

Also called: the drop, dropping, new drop

By Aulto · Last reviewed

Why release as a drop?

A fixed moment concentrates attention. Fans who know the date show up together, which helps a song's first-day numbers or a product's sell-through.

How do you run one?

Announce the date, give people a way to be reminded, then send them the link the moment it's out.

Example

A streetwear label announces a Friday 7pm drop, collects reminders all week, and messages everyone the store link at 7.

Doing it with Aulto

Aulto pre-save pages count down to the drop, remind fans by email, calendar and, if you've connected your number, WhatsApp, then switch to your platform buttons when it's out.

See how it works →

  • Out now

    "Out now" is the release-day announcement that something can be listened to or bought right now, usually with a link to it.

  • Pre-save

    A pre-save lets a fan sign up for a song or album before it comes out, so it reaches them the moment it is released.

  • Snippet

    A snippet is a short clip of an unreleased song shared to build interest before release, usually 10 to 30 seconds of the catchiest part.

  • Cover art

    Cover art is the square image that represents a release on every streaming service, store and smart link page.

  • Hook

    A hook is the part of a song, or the first seconds of a video, built to grab attention and make people stay.

  • Master recording

    The master recording is the final, released version of a recorded song, and whoever owns it owns the rights to that specific recording.

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