Glossary / Fans

Industry terms

Opt-in

An opt-in is a person's clear permission to receive your messages, like ticking a box or entering their email to get updates.

Also called: consent, subscribe, sign-up

By Aulto · Last reviewed

Why is opt-in required?

Email providers, WhatsApp and data protection laws all expect it. In India, the Digital Personal Data Protection Act asks for clear consent to use personal data. Messaging people who never agreed hurts deliverability and can get accounts blocked.

What makes a good opt-in?

It says what people will get and how often, it's never pre-ticked, and leaving is just as easy as joining.

Example

"Get an email when the album is out" next to an empty checkbox, rather than adding everyone who bought a ticket to a newsletter.

Doing it with Aulto

Fans who sign up on your Aulto pages join your fan list, and WhatsApp messages only go to fans who opted in.

See how it works →

  • Double opt-in

    Double opt-in means someone signs up and then confirms by clicking a link in an email, which proves the address is real and theirs.

  • Owned audience

    An owned audience is the people you can reach directly, like your email list or opted-in WhatsApp contacts, without depending on a platform's algorithm.

  • WhatsApp broadcast

    A WhatsApp broadcast is one message sent to many opted-in contacts at once, each receiving it as a private chat rather than in a group.

  • Superfan

    A superfan is one of the small group of fans who do the most: they stream on repeat, buy merch and tickets, and bring other people in.

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