Glossary / Fans

Industry terms

Owned audience

An owned audience is the people you can reach directly, like your email list or opted-in WhatsApp contacts, without depending on a platform's algorithm.

Also called: first-party audience, fan list, direct audience

By Aulto · Last reviewed

Why does it matter?

Followers on a platform are rented: the platform decides who sees your post. An email address or an opt-in lets you reach the person directly, on your schedule.

How do you build one?

Give people a reason to sign up at the moments they're most interested: a pre-save, a snippet, early access, a download or a discount.

Do you still need social media?

Yes. Social is where people find you; the owned audience is how you keep them.

Example

An artist with 50,000 Instagram followers and 2,000 email subscribers finds the email list brings more release-day streams than one feed post.

Doing it with Aulto

Every sign-up from your Aulto pre-saves, release pages and bio page lands in one fan list, with the source recorded for each fan.

See how it works →

  • Opt-in

    An opt-in is a person's clear permission to receive your messages, like ticking a box or entering their email to get updates.

  • Double opt-in

    Double opt-in means someone signs up and then confirms by clicking a link in an email, which proves the address is real and theirs.

  • Pre-save

    A pre-save lets a fan sign up for a song or album before it comes out, so it reaches them the moment it is released.

  • Superfan

    A superfan is one of the small group of fans who do the most: they stream on repeat, buy merch and tickets, and bring other people in.

Turn every click and comment into a fan you can reach

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.

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