Pinned comment

A pinned comment is a comment you fix at the top of your post's comments, so everyone sees it first; you can pin up to three.

Also called: pin a comment, top comment

By Aulto · Last reviewed 23 Oct 2026

How should you use pinned comments?

To hold the instruction you want people to follow: the keyword to comment, the link location, or the answer to the question everyone asks.

Yes. Pinning your own comment with the keyword makes the call to action visible even after the caption scrolls away.

A creator pins their own comment: "Comment GUIDE and it'll land in your DMs."

Keyword comment
A keyword comment is a single word you ask people to comment on a post, like SONG or RECIPE, which triggers a reply sent to their DMs.
Call to action
A call to action (CTA) is the one specific thing you ask people to do next, like "Pre-save now" or "Comment RECIPE".
Comment-to-DM
Comment-to-DM is when someone comments a keyword on an Instagram post and automatically receives a direct message with a link or reply.
Auto-reply
An auto-reply is a message sent automatically in response to a DM, comment or keyword, so people get an answer without waiting for someone to type it.
Carousel post
A carousel post is an Instagram post with several photos or videos that people swipe through, up to 20 in one post.
Close Friends
Close Friends is an Instagram list of people you choose; content shared to it is seen only by them and marked with a green badge.

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.