Collab post

A collab post is a single Instagram post or reel published by two or more accounts together, shown on each profile with shared likes and comments.

Also called: Instagram Collab, collaboration post, co-authored post

By Aulto · Last reviewed 23 Oct 2026

Why use collab posts?

The post reaches both audiences at once, and the engagement adds up in one place instead of being split across two copies.

Featured artists, producers, venues, brands and creators whose audience overlaps with yours but isn't the same.

A singer and the featured rapper post the music video as one collab reel, so both sets of followers see it.

Close Friends
Close Friends is an Instagram list of people you choose; content shared to it is seen only by them and marked with a green badge.
Hook
A hook is the part of a song, or the first seconds of a video, built to grab attention and make people stay.
Keyword comment
A keyword comment is a single word you ask people to comment on a post, like SONG or RECIPE, which triggers a reply sent to their DMs.
Auto-reply
An auto-reply is a message sent automatically in response to a DM, comment or keyword, so people get an answer without waiting for someone to type it.
Carousel post
A carousel post is an Instagram post with several photos or videos that people swipe through, up to 20 in one post.
Comment-to-DM
Comment-to-DM is when someone comments a keyword on an Instagram post and automatically receives a direct message with a link or reply.

Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.