Glossary / Instagram

Industry terms

Instagram professional account

An Instagram professional account is a creator or business account that unlocks insights, contact options and access to approved tools like DM automation.

Also called: creator account, business account, professional dashboard

By Aulto · Last reviewed

Creator or business?

Both are professional accounts. Creator accounts suit individuals: artists, influencers, public figures. Business accounts suit shops, brands and services. You can switch between them.

What does it unlock?

Insights about your audience and content, contact buttons, and the ability to connect tools that use the Instagram API, such as comment-to-DM.

Is a professional account public?

Yes. Professional accounts can't be private.

Example

A singer switches to a creator account to see which reels reach non-followers and to connect a comment-to-DM tool.

Doing it with Aulto

Reply Drop needs an Instagram professional account, creator or business, connected through Meta.

See how it works →

  • Reply Drop

    Reply Drop is Aulto's Instagram comment-to-DM feature: when someone comments your keyword on a post, they get your message and link in their DMs instantly.

  • Instagram SEO

    Instagram SEO is making your profile and posts easy to find in Instagram search, by using the words people actually type.

  • Engagement rate

    Engagement rate is the share of people who interacted with your content (liked, commented, shared or saved) compared with how many followers you have or how many people saw it.

  • Auto-reply

    An auto-reply is a message sent automatically in response to a DM, comment or keyword, so people get an answer without waiting for someone to type it.

  • Carousel post

    A carousel post is an Instagram post with several photos or videos that people swipe through, up to 20 in one post.

  • Close Friends

    Close Friends is an Instagram list of people you choose; content shared to it is seen only by them and marked with a green badge.

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