Ice breakers

Ice breakers are preset questions shown to someone when they open a new chat with your Instagram account, which they can tap instead of typing.

Also called: Instagram ice breakers, FAQ buttons in DMs

By Aulto · Last reviewed 23 Oct 2026

Why use ice breakers?

They help people start a conversation and steer them to the questions you can answer well, like prices, opening hours or how to order.

Up to four questions, set through Instagram's messaging tools for professional accounts.

The four things people ask you most, in their words, each leading to a clear answer.

A café's ice breakers: "Today's menu", "Book a table", "Opening hours", "Where are you?".

Auto-reply
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Insta DM
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Collab post
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Smart links, pre-saves, bio pages and Reply Drop for Instagram, in one place.